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All of us come across a lot of content every day and probably click on some of them and start skimming through, but do you read all of them? Probably not!
You read only those articles or blogs that get your attention and engage you through effective storytelling, useful information, and relevant results.
“If you are careful about the content and writing styles, readers will not feel that you are in a rush.” – Ravi Subramanian
Raise your hand, if you’ve been facing roadblocks while creating impactful content for your readers. Here are some of the ways you can spice your content for proper engagement.
So, without wasting much of your time, let’s get started:
Write About Anything You Resonate With
There is no hard and fast rule as to what you should write and what you should not! Let your creative juices flow but in the right direction. Make sure whatever you write is clear, concise, crisp, and real-time. Keep it direct. Do not write something that makes your readers feel lost. The more straightforward your writing is, the better it is for your audience to reach you. Makes Sense?? Give it a try and drop me your queries in the comment section, if any.
Hook Your Readers
It’s more or less similar to the one given above. The universe is a huge planet. And there is a fierce level of competition all around. Everyone is rushing quickly and forward. Therefore, your opening lines must encourage readers to continue, perhaps by making them laugh, or exciting their curiosity, or just making them want to find out what happens next. Get this as the base of your writing. Let your writing emote! Let your writing do all the talking. Isn’t that exciting?
Show Rather Than Tell
Too much description, too many phrases, can slow down your story and cause your readers to lose interest. Where possible, it’s better to show your readers the relationship between your characters. Show it, write what they say, how they interact, and what they do. Its’ much stronger than using wordy piles of information. This is a tricky yet crucial one. Stick to this until you finish.
Have Your Content Strategy In Place
Now, this is very important. If you do not put this one correctly, all your other tricks would automatically fail. So, try understanding!
I want you to think about something. With modern technology, you can wake up every day and post on social media.
But, do you know how to reach out and serve your audience? You can provide value to your audience that could potentially change their lives. Content builds connections with people. It builds a relationship so that customers will not only buy from you but share your business and come back repeatedly.
People buy from brands they relate and connect with. They buy from someone they can trust forever. However, do you try to build your trust through your content? If not, you need to do it right away. Why? A meaningful content that would make your audience trust you is the type of content you need to create. And, a well-designed content marketing strategy helps define that- a repeatable process. Without a defined strategy, your content can be unfocused and disorganized.
The next thing you would want to do after reading this article is developing a systematic flow. The result? You become 100% more efficient.
Make storytelling your portfolio’s superpower. Humans are emotional beings (sometimes more emotional than logical), and this affects our buying habits. Do you agree?
The minute you realize that the buying habits of humans are not always logical, you can learn to use it to your advantage.
People love stories, beautiful stories. Tell a story through your content. What inspired you? Where did it all begin? All of these will cause your audience to feel like they know you so well. Hence, the establishment of trust and loyalty that could last for a long time.
Stories are powerful, employ them!
Wrapping it up!
Content creation focuses more on your audience than it does on your service. This causes your audience to let down their guards, become trusting, and regard you highly.
Let your service not be the only one not taking advantage of this. After all, you don’t want your audience to get bored and move on to interesting brands, do you?
Join the moving train! Take advantage of this strategy today!
Thanks for the read. Let me know for any queries.